AI is only as powerful as the people using it.
BlueSteel implements training, custom AI builds, and ongoing consulting so your organization can adopt AI securely and keep pace as the tools change. Real workflow impact with AI that is tested and production ready.
Tools & platforms we work with
Gemini
Copilot
Grok
Slack
Meta
CursorWe adapt to any tools & platforms your company already works with.
Training: BlueSteel Summit Seminars
ROI now. Prep for the future.
BlueSteel Summit Seminars map where your team stands, secure and standardize AI across your organization, and make every employee an AI user and more productive.
We don’t add a learning curve. We remove it.
Trusted by teams putting AI to work
About the Founders of BlueSteel
Wilder "Blue" Rothberg
Co-Founder
Steel Wylie
Co-Founder
Most professionals do not have time to keep up with an AI landscape that changes weekly. BlueSteel was built to bridge that gap.
BlueSteel is a Denver and Dallas-based AI firm co-founded by Wilder "Blue" Rothberg and Steel Wylie, both completing business degrees at the University of Colorado Boulder. The founders have been integrating AI into academic and professional workflows since ChatGPT launched in 2022, and they built BlueSteel to pair business operations expertise with proven, production-ready AI.
BlueSteel operates across three service lines. Summit Seminars take teams from zero to AI fluency. The Solutions team builds custom agents, automations, and intelligent pipelines. Consulting keeps AI-fluent teams ahead as the tools evolve.
BlueSteel is small by design. Every client gets direct access to the founders and the team working on their project. The team picks up the phone, ships fast, and treats every engagement like their own.
Common Questions
Things most people ask before booking.
Having the tool and getting value from it are two completely different things. 95% of companies that invest in AI see no ROI, despite having access to the same tools you do. The difference between a company that transforms and one that doesn't isn't the subscription. It's whether the people inside it know how to use it well, consistently, and on real work. That's exactly what we build.
The smaller the team, the bigger the per-person impact. If you have 20 employees and each one saves even 2 hours a week, that's 40 hours of recaptured capacity every single week. AI power users save 222+ hours per year individually. For a small team, that's the equivalent of hiring a new person without the salary. Enablement pays for itself fast at your scale.
Anything that runs on an LLM or automation pipeline. That includes custom GPTs trained on your company's data, RAG systems that let employees query internal documents, CRM integrations, workflow automations, full-stack AI applications, and more. We scope every build around your biggest operational pain points and build for ROI first.
Customization and interactivity: it's built around your team's actual work. We don't teach generic AI tips. We learn what your team does, then run workshops where they practice AI on real tasks from their actual jobs. The AIM Framework we teach becomes a shared language across the organization. The live Q&A catches the specific confusion that kills adoption.
That's exactly the problem we solve. AI gives time back. We keep seminars practical and tight. Employees are using AI on their own work within the session itself. The ROI shows up immediately. Most clients tell us the first week after a seminar they already notice a difference.